Pick Up Stix
Pick Up Stix believes in preparing food in an open-style kitchen, allowing you to watch as your meal is cooked before your eyes. This means all of the ingredients are fresh, and go straight from the field to your plate. This was the new focus of the brand, and something they needed to get across to the consumer. The imagery and look of the brand didn’t communicate this. So, we sat down at the dinner table and brainstormed what would be the best dish of design to serve up to it’s patrons. This resulted in all new bright, fresh photography, collateral campaigns, web design and menu board creation.
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